Atoi Skincare Rituals



That is the word that comes to mind when I think of Atoi Skincare. This beautiful brand arrived at my doorstep in the most exquisite packaging. There was a gold-lined letter with my name on it, and it described how to use each of the products they sent. It was tailor made for me, like a handmade ritual, and I was eager to follow along.


Atoi has redefined cleansing for me. Admittedly, I was NOT a fan of cleansing. It's always last on my list of products to buy and it's always a step I'm happy to skip in my routine. But Atoi's cleansing ritual was a 3 step process and I was intrigued to say the least.

They thoughtfully included a bottle of distilled water and a beautifully wrapped piece of cotton for me, along with their Nourishing Milk*. When I saw the ingredients for the nourishing milk, I was skeptical. It had paraffinum liquid, and silicones, two ingredients I don't usually want in a cleanser. But when I felt the texture on my skin, I couldn't refuse. The instructions were to apply a teaspoon amount to the face and neck and gently stroke upwards. Once finished, I would dampen a strip of cotton with distilled water and gently remove the cleanser.

When I tell you that this product has changed my view of cleansing, I do not say it lightly! Unlike most harsh American cleansers, Atoi's method of using a lotion milk to wipe away the stress and dirt of the day really resonates with me. It's so gentle, so intentional, and so beautifully different to how most brands approach cleansing. Not only does my skin feel amazing afterwards, but it also feels amazing DURING the cleansing ritual which is definitely a first.


Atoi's Nourishing Toner* is a drink of cool water on a hot day. It contains wheat germ, carrot, honey, rose, and horse chesnut extracts to soothe and hydrate. The texture is watery and runny, but it allows the product to absorb deeply into the skin. It feels so decadent and nourishing to apply, almost like an invisible shield that shrinks pores and allows other products to penetrate better. I am smitten.


Atoi's Nourishing Day Cream* is a texture lover's dream. It is the smoothest, creamiest, most hydrating product I've put on my face in ages and it layers BEAUTIFULLY with other skincare! 🙆🏻❤ I was worried that the dimethicone would cause pilling but its wayyy down in the ingredient list and has played beautifully with my other products so far! With carrot root extract, meadowfoam seed oil, and aloe, this is extremely moisturizing. It even layers well under makeup, and it makes my skin feel like a baby's!

Atoi also kindly sent some samples of their nourishing eye cream and night cream. I can't get enough of them! The eye cream has a similar texture to their day cream, fluffy and thick, and never pills. I've noticed an increase in hydration and decrease in my fine lines. The night cream is slightly denser than their day cream but equally beautiful! I adore this formula, and am heartbroken that I've almost used both samples up! They actually last a really long time (a little goes a long way - which makes them a better deal) but I just couldn't help but reapply constantly. 😂 They feel like a cool drink of water on my parched skin.


I usually use products from different brands in my am/pm routines because I can't find what I need all in one line. Atoi proved me wrong again. I find myself creating a new ritual these days soley with their skincare! These products are simply stunning, and when used together, provide a self care experience like nothing else! I honestly am becoming a bit brand loyal. 😇

The only downside I could possibly see of the line is the inclusion of coloring and fragrance. I've had no reactions to the fragrance myself (It's light and very pleasant) but if you're sensitive to it, that's something to be aware of. All in all, I can't speak highly enough of the Atoi brand - their ethos, their team, and their products are just remarkable. There is a thoughtfulness and elegance to the brand that I don't often find.

From the moment I opened my package I knew they were something special. The personalization of these skincare rituals was a complete delight. I felt like it was designed just for me... and I can't thank them enough for helping me fall in love with my skin a little more each day.